Philippine Book Launch Of “Corporate Social Responsibility In Asia: Getting It Done The Intel Way”

27 April 2009, AIM Conference Center Manila

The Asian Institute of Management—Ramon V. del Rosario, Sr. Center for Corporate Social Responsibility (AIM-RVR CSR Center), in partnership with Intel Philippines, launched the book, “Corporate Social Responsibility in Asia: Getting it Done the Intel Way” last April 27 at the AIM Conference Center Manila.

The launch was attended by CSR practitioners from business organizations, the government, academe, and civic organizations. Among the notable personalities present from AIM and Intel were Mr. Michael Wentling, Intel Philippines Managing Director; Dr. Anjan Ghosh, Director, APAC Corporate Affairs Group of Intel Corporation; Mr. Francis G. Estrada, AIM President; and Prof. Felipe B. Alfonso, Executive Director of the AIM-RVR CSR Center.

Guests present included representatives from: BDO Foundation Inc., Bureau of Product Standards of the Department of Trade and Industry, Cavite CSR Council, FIT-ED, Glenn Defense Marine Asia Phils, Inc., Globe Telecom, Landbank Countryside Development Foundation, Inc., Lopez Group Foundation, Makati Business Club, Metrobank Foundation, Inc., Philam Foundation, Philippine Working Group on Social Responsibility, Quezon Power, San Miguel Corporation, SITEL, Toyota Motor Philippines Foundation, Inc., UCBP-CIIF Foundation, Inc., Unilever Philippines, UP College of Engineering, UP-NISMED and VOICE Network.

This book provides CSR practitioners with 15 case studies on the implementation of Intel’s well-focused and long-running CSR programs in education, community engagement and employee volunteerism, environment and supply chain management, across its key sites in Asia. The book’s overriding message is that: Companies must see the necessity of meaningful collaboration—between firms and governments, firms and civil society and between and among firms—in effectively addressing the social issues that affect the common future of Asian economies and the firms operating in them.